If your not showing up in Google Maps your missing customers. Everyone carries a phone that is essentially a Google Search Engine and when they ask Google for something most of the time it will pull up a map. The better your listing, the better your ranking, the better your business shows up, the more customers you get.
As you can see from the graphic here more people are finding many of the properties I run through Google Maps.
This trend has been on an upward swing for the past couple years but with more and more people searching for stuff on their phone the more Google has taken over.
How do you show up in Google Maps and rank better, you need help. You need reviews, you need people to take pictures. I can help you organize a plan to get your rank better than your competition.
Facebook is dead and never really was a place to search for local business. Google will continue to be the leader when it comes to finding your business. If you don’t believe me ask your kids how they find something… bet they pull out the phone and ask Google.
How Google determines local ranking
Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.
Relevance refers to how well a local listing matches what someone is searching for. Adding complete and detailed business information can help Google better understand your business and match your listing to relevant searches.
Just like it sounds–how far is each potential search result from the location term used in a search? If a user doesn’t specify a location in their search, Google will calculate distance based on what’s known about their location.
Prominence refers to how well-known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands that are familiar to many people are also likely to be prominent in local search results.
Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.
There’s no way to request or pay for a better local ranking on Google. We do our best to keep the details of the search algorithm confidential to make the ranking system as fair as possible for everyone.