Super Search Engine Marketing

The most basic functionality of a domain name is to provide symbolic representations, i.e., recognizable names, to mostly numerically addressed Internet resources. This abstraction allows any resource (e.g., website) to be moved to a different physical location in the address topology of the network, globally or locally in an intranet, in effect changing the IP address. This translation from domain names to IP addresses (and vice versa) is accomplished with the global facilities of Domain Name System (DNS).

The Domain Name System makes it possible to assign domain names to groups of Internet users in a meaningful way, independent of each user’s physical location. Because of this, World-Wide Web (WWW) hyperlinks and Internet contact information can remain consistent and constant even if the current Internet routing arrangements change or the participant uses a mobile device. Also Internet domain names are easier to remember than IP addresses such as 208.77.188.166(IPv4) or 2001:db8:1f70::999:de8:7648:6e8 (IPv6). People take advantage of this when they recite meaningful URLs and e-mail addresses without having to know how the machine will actually locate them.

In general, the Domain Name System also stores other types of information, such as the list of mail servers that accept email for a given Internet domain. By providing a world-wide, distributed keyword-based redirection service, the Domain Name System is an essential component of the functionality of the Internet.

In plainer english, the domain name is the part you see after the WWW part of a website address.  It is not necessary for you to even put the WWW in front of a website.  You will get to most any website mearly by typing in the name and the extention such as .com .

There is also alot more than just the .com you normally see on a website.  Now there are

Generic – .biz · .com · .info · .name · .net · .org · .pro

Sponsored – .aero · .asia · .cat · .coop · .edu · .gov · .int · .jobs · .mil · .mobi · .museum · .tel · .travel

Infrastructure – .arpa

For the most part the Generic are the most commonly used.  The others are used for special needs like the military, educational institutions, government, etc…

Sparky

One of the most important things in Search Engine Marketing is the domain name.  Unless your a huge company like HP, Apple, GM, Toyota, Walmart, etc. your domain name is one of the keys to being a player in the internet game.

At one time it didn’t really matter what you selected as a domain name as it was all about content and other factors.  Recently however domain names that produce better search results are those that have the product in the name.  Again, the way the name is produced is another key.  In the past it was significant enough to have a domain name with one of your search terms in it.  Now with the way search engines are operating and changing the ways in which they rank sites it is even more important that your domain name be as Unique as the Search term that is used to find it.  This site is a prime example.  There is a reason why I took the name that I did. Super-Search-Engine-Marketing.com is read by the search engines as Super Search Engine Marketing, where supersearchenginemarketing.com would not be as well read by the Search Engines.  So the selection of a domain name, and or names, is one of the many keys to successful online marketing.

There are many factors that produce results that are great for your site, and the selection of a domain name that will stand out and be recognized in searches is one of the first important things that are needed for a site to rank well with the search engines and make your marketing more successful.

More to come, keep watching.

Sparky