Super Search Engine Marketing

Advertising on the net is an art form unto it’s own. There are so many choices to make.  In this section I am going to explain the Pay Per Click ads that are available to you.

First lets talk about Pay Per Click. You have been to google, yahoo, MSN, and done a search.  What do you see at the top and along the side when you search? Ads. These are Pay Per Click ads that are generated because the advertiser thinks that what you put in to search for is related in some manner to them.  Essentially the advertisers are bidding against each other for the placement of the ad, and also it’s position.  In some industries or markets, this can be very cheap for key words or phrases that people are likely to search for.  However if your trying to reach the most generic single term search your going to pay more to get a good position in the search results.  As I said the amount you bid determines where you show up. In some markets the generic key words are so expensive that unless you have a very big ad budget it’s best to stay away from Pay Per Click ads.

There is also an ongoing issue of are the people doing the clicking actually customers or are they bots or competitors trying to click you out for the day. Think about do you click on ads or do you look through what is called the generic search results?  Is there an advantage for a competitor to keep you out of a search term or run up your costs for ads?

Testing Pay Per Click ads, or at least looking at what it costs to get a good position is worthy of checking out for your site, however if you follow some of the other methods available most of which are free and generate real customers, your probably better off.

Sparky

Pay Per Show advertising can be effective and is usually much cheaper than Pay Per Click ads.  These are ads that you purchase for a specified period of time on websites.

In order to determine if it is worth your advertising on a site in this manner is a matter of dermining the value. Getting an ad on the local High School Hockey team is great for your local shop or other online business but for another it may not be.  Where ever you place your ads you need to know who is visiting the site and all sites can provide some information on how many unique visitors they have per day, how many repeat visitors and where they usually track in a site.

Everything is logged on the net in some manner or another. Servers track everything from computer address, to a bot scanning your site, what kind of browser, the operating system, time of day, types of files, everything is tracked which leaves a perfect trail that you can use to spread your ad money where it works best.

PPS ads are probably not going to generate lots of traffic to your site and unles you find that there is going to be a value above the number of people who click to your site the better off you are.  There is also an ongoing debate on paying for ads on sites as it may look like your paying to have a link to your site by the SE’s however if they offer up ads from google and the like at the same time, it doesn’t seem to be a big SEO, SEM, or SERP problem.

Sparky

In this section I will deal with various different techniques used to make money and also how you can get paid.

There are a number of ways to make money off your website.  Direct sales of your product, sales of your content, registration fees, subscription fees, advertisments.  In here I will try to describe various ways of making money off your website and maximizing your profits vs your investment.

Then there is how do you get paid? There are a number of solutions from setting up a merchant account with a bank to using pay pal or having people mailing you a check.  I will try to give you various ideas on how to best get paid for the service your providing with your website.

The whole idea is making money off the net. Well if your gonna try to make money you need to have a way to generate income and get paid.  In here I am going to go through various different ways you can get paid depending on where your generating your revenue.  Google, Yahoo, MSN ads on your site mean you get paid one way, sales of product or other means of selling your content means getting paid another.  What is the best way? Depends on what your selling and how your customers feel about paying for what your offering.

So read on as I try to explain the various advantages and disadvantages of using various different methods, the costs vs the benefits.  As always feel free to register here and leave a comment if you have a question.

Sparky

One of the eaisest ways to make money off any site is through the use of advertisments on your site. I am sure many of you have profiles on Myspace, Tagged, or visit other sites and you see, like this one, ads from google or other types of ads.  This is how these places are able to let you do what you do for free. They count on you clicking an ad which they charge a fee to the advertiser for the click.

You can take advantage of this in several ways. Google, MSN, Yahoo, and other search engines and even an ever growing market of companies that sell advertising for sites you can get a commission for each of those clicks.

Even if you have a hard goods website the use of ads from the ad companies on your site can increase your revenue. Most of the big ad companies have various different ways that they display ads.   In the example of Google you can use a content form (where google reads your site, sees words in the pages and then puts ads up that are similar to your content), and then refine it so that you get the kinds of ads on your site that you think your visitors will be interested in.

Most all of these companies require that you register with them and then they give you a bit of code or allow you to generate code that is included in your site which calls up the ads from their server.  In the registration process will be a way for them to send you a payment. The key is using a known company to put your ads up for you or if your site is really popular you hitting the net and finding companies that might advertise on your site.  Obviously it is easier to use something like Google to display your ads as you can be pretty sure they are gonna be around for a while and they also allow you to look at what your clicks are, and how much money your making off of them.

Many wonder why would you put ads for other companies that are selling similar products to what you offer on your site?  Simple, most people who run ads are either very big companies with lots of money to spend on ads, or they are new to the net and looking to get people to their sites.  These are people with money to give you for forwarding someone to their site, not that they will buy from them, but you get paid for the click to their site.

Sparky

Check Stub from Google for Ad-Clicks on my sites