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	<title>Super Search Engine Marketing &#187; 07 &#8211; SEO &#8211; ultimate</title>
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	<link>http://birrenbach.com/SSEM</link>
	<description>Tips, Tricks and FREE info on how to make money on the net</description>
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		<title>Squidoo Lenses</title>
		<link>http://birrenbach.com/SSEM/2010/01/squidoo-lenses/</link>
		<comments>http://birrenbach.com/SSEM/2010/01/squidoo-lenses/#comments</comments>
		<pubDate>Sun, 03 Jan 2010 00:21:40 +0000</pubDate>
		<dc:creator>Sparky</dc:creator>
				<category><![CDATA[07 - SEO - ultimate]]></category>
		<category><![CDATA[link wheel]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[sock puppets]]></category>
		<category><![CDATA[Squidoo]]></category>

		<guid isPermaLink="false">http://birrenbach.com/SSEM/?p=553</guid>
		<description><![CDATA[Squidoo and how to get link juice to your site.]]></description>
			<content:encoded><![CDATA[<p><strong>A great way to get some really good links is through the use of a site called Squidoo. </strong> You can find them at Squidoo.com .  On their site they allow you to create a variety of content into a page.  If your lucky you can create the page so that it contains keywords and depending on how you put your page together you can stuff it full of links to all kinds of pages within your site and for different keyterms.</p>
<p>This is realy good and I usually see a google alert for the domain name within a short period of time.  This tells me that google has seen the link and indexed it.</p>
<p><strong>After that then what?</strong> Make another lenze if you like with other links and other keywords but as with any site the link is only as good as the PR of the page.  BUT if your going to create more than one lense then you need to create more than one account.  Then <strong>with each of your accounts you can go to the other pages you created and get them favorited or other things that make your lense more popular</strong>.  By making your lense appear more popular your going to get more indexing by google and more juice as more of your pages interlink with each other through the bookmarks you create within each of your accounts.</p>
<p>Then you can go out to the Social Bookmarking site and bookmark your lenses.  This is effective in sending more link juice to your Squidoo page which then sends even more juice down to your main site.  Essentially this is part of a link wheel that creates things that google likes linking to your site&#8230; CONTENT&#8230;.</p>
<p>Sparky</p>
<p>PS If you have a Squidoo page leave a comment with its url and the next time I am in tweaking my lenses and adding content I will check yours out and give you a boost in traffic, and rate your lense.  Of course I would like you to do the same and here are a few you can do if you would.</p>
<p>http://www.squidoo.com/Gourmet-Flavored-Coffee</p>
<p>http://www.squidoo.com/Gourmet-Organic-Coffee</p>
<p>http://www.squidoo.com/Free-Gourmet-Coffee-for-the-Troops</p>
<p>http://www.squidoo.com/Gourmet-Coffee-Production</p>
<p>http://www.squidoo.com/Jamaican-Blue-Mountain-Coffee-Production</p>
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		<item>
		<title>Google Intellegence Alerts</title>
		<link>http://birrenbach.com/SSEM/2009/11/google-intellegence-alerts/</link>
		<comments>http://birrenbach.com/SSEM/2009/11/google-intellegence-alerts/#comments</comments>
		<pubDate>Sat, 21 Nov 2009 02:22:00 +0000</pubDate>
		<dc:creator>Sparky</dc:creator>
				<category><![CDATA[07 - SEO - ultimate]]></category>
		<category><![CDATA[08 - SEO - NEWS]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google Tools]]></category>

		<guid isPermaLink="false">http://birrenbach.com/SSEM/?p=420</guid>
		<description><![CDATA[Google has released a beta of a new piece of software that runs with analytics and gives you various alerts. Essentially this is like Google Alerts which scan the web for what you want to be alerted about, but is confined to your Analytics account.  So when something to which you have assigned an alert [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #ff0000;"><strong>Google has released a beta</strong></span> of a new piece of software that <strong>runs with analytics</strong> and gives you <strong>various alerts</strong>.</p>
<p>Essentially this is <strong>like Google Alerts</strong> which scan the web for what you want to be alerted about, but is <strong>confined to your Analytics account</strong>.  So when something to which you have assigned an alert to happens google sends you a message.</p>
<p>The <span style="color: #ff0000;"><strong>Alerts cover all things</strong></span> from if someone <strong>visits to your site</strong> as the result of a keyword search to other <strong>metrics associated with your ads</strong>, conversions and other information.   Frankly it is a bit amazing the various things you can associate with an email alert to you.</p>
<p><span style="color: #ff0000;"><strong>While it is still in beta</strong></span>, I would suggest that you <strong>set up various things</strong> that you want to keep track of, like where your getting traffic from, or when a keyword search results in a hit to your site, time on site for visitors is met or declining.. all kinds of alerts can be set up.</p>
<p><strong>As always I am a firm believer in using Google Tools</strong>, <span style="color: #ff0000;"><strong>especially new ones</strong></span>, as it shows your watching the net, your part of the <strong>&#8220;community&#8221;</strong> your an <strong>&#8220;active participant&#8221;</strong>, your on the <strong>&#8220;Cutting Edge&#8221; </strong>&#8230; your out there.</p>
<p>Sparky</p>
]]></content:encoded>
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		<title>Google tools to your advantage</title>
		<link>http://birrenbach.com/SSEM/2009/11/google-tools-to-your-advantage/</link>
		<comments>http://birrenbach.com/SSEM/2009/11/google-tools-to-your-advantage/#comments</comments>
		<pubDate>Sat, 14 Nov 2009 02:04:35 +0000</pubDate>
		<dc:creator>Sparky</dc:creator>
				<category><![CDATA[07 - SEO - ultimate]]></category>
		<category><![CDATA[08 - SEO - My Blog]]></category>
		<category><![CDATA[09 - SEO - TOOLS]]></category>
		<category><![CDATA[03 - SEM]]></category>
		<category><![CDATA[07 - SEO - Advanced]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SERP]]></category>

		<guid isPermaLink="false">http://birrenbach.com/SSEM/?p=274</guid>
		<description><![CDATA[Google tools for better rankings]]></description>
			<content:encoded><![CDATA[<p>Google is constantly making <strong>new tools available</strong> to not only the webmaster, but also to the user. In this posting I will focus on the tools to the webmaster, in another i will cover the user.</p>
<p><span style="color: #ff0000;"><strong>Among the tools for websites are:</strong></span></p>
<p>- <span style="text-decoration: underline;"><span style="color: #ff0000;"><strong>Webmaster tools</strong></span></span> &#8211; while these do not give hard core information they do provide an insight to a number of aspects to your site.  Key words, Links google has determined are important to your site, and to a lesser trusted degree the number of backlinks and the anchor text associate with them.  The last I consider to be more important.  While <strong>webmaster will never give</strong> you a look at <strong>all your backlinks</strong> it is certainly going to give you the ones google considers the most authority links.</p>
<p>- <span style="text-decoration: underline;"><span style="color: #ff0000;"><strong>Google analytics</strong></span></span> &#8211; This is a way to <strong>measure the metrics to your site</strong>.  It will tell you how people are finding you from links from other sites to key words that people are using to find your sites content.  It also <strong>shows Google</strong> that <strong>your willing to share information</strong> about the traffic to you site and how people view your site.  Powerful data your turning over to a search engine and it will IMHO pay attention.</p>
<p>- <span style="text-decoration: underline;"><span style="color: #ff0000;"><strong>Google Adsense and Adwords</strong></span></span> &#8211; while I <em>do not recommend adwords campaigns for searches</em>, as you can go broke real fast.  Campaigns on the <strong>Adsense content network</strong> will give you <strong>some impressions </strong>and also backlinks from sites that are content related. <strong>Adsense</strong> and allowing <strong>Adwords</strong> to appear on your site indicate a couple things.  First <strong>to google that you serious about making money</strong>, and you will make some, the second and more important is that it <span style="color: #3366ff;"><strong>shows your customers</strong></span> that you <span style="color: #3366ff;">KNOW your the BEST</span> cause your not worried about the &#8220;competitors&#8221; and show that you know your product is best.  Think about the effect on customers if you walked into a store and there were ads for competitors?  What would you think?  You would be astounded right?</p>
<p>- <span style="text-decoration: underline;"><span style="color: #ff0000;"><strong>Google Search</strong></span></span> &#8211; this allows people from your website to either search your site or to search google. Again you will make some revenue from it but <strong>more important</strong> like Adwords and Adsense and customers that <strong>your not afraid</strong> and <strong>your serious about making money</strong>.</p>
<p>- <span style="color: #ff0000;"><span style="text-decoration: underline;"><strong>Google Alerts</strong></span></span> &#8211; these allow you to set up<strong> alerts for keywords</strong> and <strong>monitor activity on the net</strong> based on these keyword alerts.  While these are really only valuable if your <strong>watching your competitors</strong> again the more of googles tools you use the more I am convinced google will like you.</p>
<p>- <span style="color: #ff0000;"><span style="text-decoration: underline;"><strong>Google Base or Merchant Center</strong></span></span> &#8211; these are great <span style="text-decoration: underline;"><strong>tools to show google your serious</strong></span> about your site.  Even submitting a small feed, updating it regularly shows google you want search results and your willing to go that extra mile to get them even if it means creating an XML file to submit to them.</p>
<p>- <span style="color: #ff0000;"><span style="text-decoration: underline;"><strong>Google Docs</strong></span></span> &#8211; this is one you have to <strong>be careful with</strong>.  First cause your making possibly sensitive company data available for google to index and let loose in search results.  On the other hand, <em><strong>stuff you want google to index</strong></em>, along with links to your site, then this is a perfect tool to share more data about your site to google.</p>
<p>- <span style="color: #ff0000;"><span style="text-decoration: underline;"><strong>Local Business Center</strong></span></span> &#8211; in my mind this is again something very powerful to google.  Not many people take advantage of it, but for certain keywords it again shows google your <em><strong>willing to use their tools to help customers to find your site</strong></em>.</p>
<p>- <span style="color: #ff0000;"><span style="text-decoration: underline;"><strong>Gmail</strong></span></span> &#8211; this can be very powerful if you use it to send out emails to your mailing list.  <em><strong>Google already admits that it is scanning emails for links</strong></em>, the more links or times it sees your site being sent the more likely your going to get better results.</p>
<p>There are many more google tools that you can use and I will explain them in future posts as we delve into how <em><strong>the master data miner</strong></em> in the world is <em><strong>using that data to help sites rank</strong></em> better.</p>
<p>Sparky</p>
]]></content:encoded>
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		<item>
		<title>Dominating The Results</title>
		<link>http://birrenbach.com/SSEM/2009/11/dominating-the-results/</link>
		<comments>http://birrenbach.com/SSEM/2009/11/dominating-the-results/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 23:04:42 +0000</pubDate>
		<dc:creator>Sparky</dc:creator>
				<category><![CDATA[07 - SEO - ultimate]]></category>
		<category><![CDATA[dominating google]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[social bookmarks]]></category>

		<guid isPermaLink="false">http://birrenbach.com/SSEM/?p=424</guid>
		<description><![CDATA[You can dominate the top in google.]]></description>
			<content:encoded><![CDATA[<p>You can dominate the results in Google for certain search terms.  Yea you can.  I currently hold links to 5 of the top ten sites listed in google for gourmet coffee blog and flavored coffee blog.</p>
<p>Not all of these results are direct links to my site, many are through social bookmarking sites that my site has been submitted to, article sites that are indexed by google.  None the less, if you search google for gourmet coffee blog, your going to find links to my sites coffee blog one way or another for half the top 10 results.</p>
<p>This is called dominating the top in google.  When you or your other properties are effectively bumping your competition out of the top ten so that you dominate google for a search term.</p>
<p>Sparky</p>
]]></content:encoded>
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		<title>Google Cracking</title>
		<link>http://birrenbach.com/SSEM/2009/07/google-cracking/</link>
		<comments>http://birrenbach.com/SSEM/2009/07/google-cracking/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 19:15:53 +0000</pubDate>
		<dc:creator>Sparky</dc:creator>
				<category><![CDATA[07 - SEO - ultimate]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://birrenbach.com/SSEM/?p=213</guid>
		<description><![CDATA[How do you get into the tops in google?  Content, Content, Content, and links, links, links, is how.]]></description>
			<content:encoded><![CDATA[<p><strong>Getting into the first page of Google is a mystery to many.</strong> How do you get into the tops in google, what do you do, what should you avoid?</p>
<p><strong>Lots of questions with lots of people saying they know how to do it.  Do they?</strong> Some do, like myself.  Can they prove it?  Some can, I know I can.  A little over <strong>a couple months ago my Gourmet Coffee Site was burried in google</strong> for a variety of search terms.  Seeing that I already ranked in the <strong>Mid 50&#8242;s for the term flavored coffee</strong> I decided it was time to find a way to get into the first page.  Well I did it.  If you search google for Flavored Coffee you will find <a title="Flavored Coffee" href="http://www.coffeecaffeine.com">Coffee-n-Caffeine</a> in the first page.</p>
<p>How I did it is really not that difficult to understand when you think about google and it&#8217;s engineers who fix the formula that google uses in order to give you the results you see.  That is the key, thinking how should we change the formula so that Important Sites show up first.</p>
<p><strong>The first thing to think about is your site.</strong> is it coded so that google can index the site?  Do you have lots of Unique Content?  Do you add to your content regularly?  If you can answer yes to these questions, google notices.  <strong>Obviously if google can not crawl the pages of your site your content means nothing.</strong> If your content is good enough and is original then google says New Info we need to index and evaluate.  If your site is changing on a regular, or semi regular basis google comes back more often to see what is changing and index that as well.</p>
<p><strong>Now google has your site, has your content why are you not showing up? </strong> Probably for a variety of reasons the most important of which is <strong>how many times is your site mentioned and linked to on the rest of the internet.</strong> This is kind of like a popularity contest.  <em>The more sites that link to you the more important you are.</em> The more highly ranked sites that link to you the more important your site is.  Think of it this way, your site is like a kid in highschool.  If your sought after and have lots of friends your considered to be more popular, and you have more friends and it becomes a viral sort of thing.</p>
<p><strong>So how do you go about getting links to your site?</strong> One way is to use a technique whereby you trade a link from your site to other related sites in exchange for a link back.  Unfortunately if your site doesn&#8217;t rank very high other high ranking sites are not going to want to link to you.  So how do you get these links to your site?</p>
<p><strong>One way is to write and submit articles to various websites.</strong> There are many websites out there that are essentially blog, and web 2.0 sites, that are a base of information for people to find information.  <strong>They use blogs, forums and other methods for people to communicate and share information with each other.  The greater the activity, the more popular the topic the higher the site will rank with google.</strong></p>
<p>Another way is to use some of these same sites that will allow you to create profiles where you can put information about yourself in them.  In there you can put links to your site along with key words or phrases that you wish to rank well for.  These are called backlinks, one way links to your site which google looks at and says their is a link to your site and googles bots follow it.  <strong>The higher ranking the site the better the result.</strong></p>
<p><strong>The problem for most is finding these sites and getting yourself and your content into the sites so that you get the links back to your site.</strong> You can if you wish hunt these sites down, or you can hire people who will do it for you.  I have signed up with a number of services that allow me to submit articles, blog entries and other content out onto these sites.  I have also found so many of the sites that allow you to place a link to your site that between the two <em><strong>I can take a site that is not on the radar screen of google and put you into the top.</strong></em></p>
<p><strong>It is not a fast process.</strong> Anyone who tells you they can get you into the tops of google in a month&#8230; DO NOT BELEIVE IT..  Yea they probably can get you into google in a month, but you will not stay there.  These are called BlackHat SEO artists and while their techniques may work, they are more likely to get you banned by google.  Using natural looking techniques and providing content to the internet is a much better long term (3-4 months) way of getting yourself into the tops in google.  <strong>You do not want to ROCKET to the top, you want to climb to the top naturally so you do not get blacklisted by the search engines.</strong></p>
<p>Sparky</p>
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