Super Search Engine Marketing

There have been many changes with the Big G and how it shows results so what does it take to get good rankings for your site or page?

Even though there have been significant changes in how google presents search results there really hasn’t been a huge change in what google uses to put you on the top of the results.

Google has certainly moved to favoring local business in it’s search results. This alone has made it easier to get better rankings for sites whose primary purpose is to promote a local business.  This means that if you search for Gourmet Coffee Shops your going to find results that are first local and second ranking well with google.  It appears that the further you are from the location of the business the lower the page is going to rank.  This is not to say that your not going to rank well in other data centers it is just going to be easier to get the local results.

So how do you get ranked well in Google? The basic strategy is still the same.  Google looks at each site as a popularity contest and uses a variety of things to determine how popular your site is compared to others.  One of this is sure volume of backlinks and key words that are linked to your site.  Other factors are the content of your site, quality of the content, the frequency of change in your content.  The more and better content you have on your site the more your going to rank, the more people that visit your site the better your going to rank, the more of googles tools you use the better your going to rank.

One still tried and true method of getting links is pumping out articles to the many article sites that are out there.  This can be time consuming writing and posting articles but the work is worth the effort.  The better your content in your articles the more likely your content will be approved and posted with of course a link or two leading to your site.

Using Social Network sites is a great way to get links.  Setting up a Facebook, Myspace, Twitter and other like accounts and putting up links to your site is another way to not only get links coming in but also a stream of traffic.

So while google has changed many things in how it presents search results, the way to get to the top of those results is still the same.. CONTENT, LINKS, CONTENT, LINKS… master them and you will see your results improve.