Links are what takes a person from one page to another. When you clicked to view this page you clicked a link. The internet is built on links, one page linking to another, one site linking to another, this is why its called the World Wide Web.
Without links there would be no web. Links are what make the web the web. They are what take you from one site to another searching for what ever it is your finding. Links are one of the most important parts of the internet and your site.
There are a number of types of links you can get. Some are good, some are not. Good links are links that are coming into your site. You only have limited control over who links to you. There are no laws on the internet that forbid people from linking to you. While some incoming links are better than others and certainly better than none, the right kind of link will bring you a better result.
The Best links: The best kind of link you can get is one from a website that ends in .EDU or .GOV these are, it is believed, to be links that are the best to have. Part of the reason is that they are next to impossible to obtain due to the nature of the sites. EDU sites are educational, and usually only have links to sites or pages that they know are of value. The same is true for a GOV or government sites. If your able to get a link from any of these kinds of domains take it, it is worth gold to the search engines.
Great Links: If your able to get a link from a news organization you can expect that you will not only see traffic increase but also a boost to your sites ranking. News sites are generally ever changing and checked very often by the SE’s the more times you show up in links in News sites, especially the big ones, the better your going to rank and the more traffic your going to get.
The Next Best links: The next level of links are links that are one way to your site. The more people linking to your site the more the SE’s will come to your site. The SE’s keep track of how many links come into your site, the more links coming in the more important they believe your site to be. To a certain degree you can not control what sites link to your site so there is no real disadvantage to having an incoming link from any site.
Links in Directories: I will explain further in another article the value of registering your site with as many directories as you can find out there. Suffice to to say that it falls into the category above where the more links coming in the better.
Link Exchange: This is where you seek out sites that will trade a link on your site for a link on their site. This is also a subject I will discuss in another article in greater detail as it is an art form all to itself.
Sparky