Jul 04 2008

Search Engine Marketing

Posted by Sparky in 03 - SEM, SEO, SERP

Search Engine Marketing, SEM for short.  This section of this site will give you various hints and tips on how to use the search engines to your advantage.

Being on the net consists of a number of areas in which you can market and expand your business.  One of the most focused on is the Search Engines, show up on the first, second or third page and your popular and visted often and probably selling lots of product.  Think about it. If you search for something and you don’t find what your looking for in the first couple of pages what do you do?  Try a new search? At the same time how do those websites get into those highly coveted positions? That is called SEM (and sometimes SERP Search Engine Rank and Placement).  Developing within your site stuff that the search engines figure people will want to see when they do a search is how you get there the fastest.

SEM covers many different things from website design, marketing techniques that are all designed to increase how the search engines find your site and decide that your site is important enough to be place higher than other sites.  Some things you have control over others you don’t.  No one knows for certain what the Search Engines like.  No one knows what Google looks at in a site, or MSN, or Yahoo for that matter.  Lots of people have ideas of what they look for and different things that can be done to increase your sites ranking but each Search Engine (SE) has it’s own method of determining who is important.

In this section I will direct you to things that not only help in your quest to reach the top of the searches for what it is that your offering the internet public.

Sparky

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