Advertising on the net is an art form unto it’s own. There are so many choices to make. In this section I am going to explain the Pay Per Click ads that are available to you.
First lets talk about Pay Per Click. You have been to google, yahoo, MSN, and done a search. What do you see at the top and along the side when you search? Ads. These are Pay Per Click ads that are generated because the advertiser thinks that what you put in to search for is related in some manner to them. Essentially the advertisers are bidding against each other for the placement of the ad, and also it’s position. In some industries or markets, this can be very cheap for key words or phrases that people are likely to search for. However if your trying to reach the most generic single term search your going to pay more to get a good position in the search results. As I said the amount you bid determines where you show up. In some markets the generic key words are so expensive that unless you have a very big ad budget it’s best to stay away from Pay Per Click ads.
There is also an ongoing issue of are the people doing the clicking actually customers or are they bots or competitors trying to click you out for the day. Think about do you click on ads or do you look through what is called the generic search results? Is there an advantage for a competitor to keep you out of a search term or run up your costs for ads?
Testing Pay Per Click ads, or at least looking at what it costs to get a good position is worthy of checking out for your site, however if you follow some of the other methods available most of which are free and generate real customers, your probably better off.
Sparky